Global hotel owners know that a hotel channel manager simplifies OTA management for their property. The way this approach functions, will be elucidated upon here. For the records, independent hoteliers build a large and widely distributed sales network that steers clear of stand-alone sales channels. Subsequent year-round bookings result in limited low seasons for the property. Likewise, when a hotel works in chorus with multiple OTAs or Online Travel Agents, it generates brand new sales opportunities across the market. As they say, new problems arise with new technologies!
Every single time a new OTA gets added into a hotel’s database, it becomes difficult to manage the inventory, associated promotions and the final rates across the extranets. This leads to overbookings and added issues! In order to control the situation, revenue managers hire a hotel channel manager.
Key features and advantages of this step
Fully-integrated channel management solutions for hotels are not only versatile, but also highly relevant for all types of hospitality-industry businesses. These are easy-to-use interfaces that can be seamlessly integrated into the front desk dashboard of a hotel. With them one can push real-time updates about room availability to all the linked OTAs and GDSs through secured routes. Below enlisted are the key features of a good automated OTA management software.
• Hotel channel manager comparisons include powerful push and pull mechanisms that simultaneously feeds room nights across multiple channels
• The data about occupancy and rates is 99.99{44a078424742dc1a02d81196d7ed9a3febd6a9fd43ddaad8ab5be90c9033c579} accurate
• Live room details are circulated 24×7 across channels
• Instant updates are shot about cancellations and reservations
• No manual activity or monitoring is required
Alongside the above features, a hotelier leverages the following advantages by setting up a powerful hotel channel manager:
• Optimization of room occupancy is carried out through single-window interfaces
• Comprehension of complex hardware/software is not needed
• Automation of all updates about room availability across booking channels gets enabled
• Managing room occupancy & distribution alongside real-time room reservation status comes with a transparency guarantee
• Elimination of losses due to inconsistency
• Augmentation of credibility among customers due to greater rate parity
• Obliteration of revenue losses caused by delayed cancellations
• Adaptation to market trends and subsequent rate updates across multiple OTAs in seconds
• Synchronization of inventory by a smarter occupancy management tool powered by 1-click cancellation/reservation
A hotels working with channels has to manage room availability alongside all rates/packages. Complications of this tedious mounts in leaps and bounds with every added channel, especially during peak-seasons. In order to ensure that all published rates are in-sync with the present market trend, manual management has to be ended. This is where automation steps in. Besides, hotel channel manager reviews testify that managing hundreds of OTA’s and GDS from single location is always easy with a smart software manager.
Therefore, a channel manager not only helps you address multiple business-critical challenges, but also helps distribute accurate room nights via a single interface. This saves valuable resources and time, and surely pays off over a stipulated time period!
